Tag: Legacy

The end of the affair? Why London2012 ‘inspiration’ could be short-lived

As the London2012 Olympic Games drew to a spectacular end this week, attention quickly turned to the future and potential legacy and ‘inspiration’ it will deliver. This word has populated the media landscape and a quick search for #inspiration on twitter will give some indication of its prevalence. Unsurprisingly, the capacity for sport to ‘inspire’ …